Operation is a small business based in Melbourne which launched in February 2024 and is still currently operating as a one woman show…

My goal for Operation is to build a brand that people love & feel confident in, whilst also building relationships with you all - something I cherish and love. 

‘Creating both staple and statement pieces to cater for everyone & all occasions.’

My intention is to cater for everyone. This entails versatility & premium quality at an affordable price point - the defining factors of Operation.

Operation is forever changing, each drop is limited with no guarantee of a restock. You just never know… 

I want to create clothes that you love and feel confident in, always keeping them at a fair price so you aren’t burning a hole in your pocket to rock it <3 

Another thing you might not know about Operation is the naming process for our products. 

My products are named after someone who has a special place in my heart or the name has a story behind it. 

Anyway enough from me, but I am so so so so grateful for all the ongoing love & support. 

Seeing all of you rocking Operation is something I will never get over & a feeling that I can't explain.

& that’s all for now 

Love always,

Georgia xx

Operation.