About Us.

Operation is a Melbourne Based brand founded in 2024.

Built of a passion of fashion, art and urge to scratch my creative itch.

My goal for Operation is to build a brand that people love & feel confident in but also a community making it so much more than just the clothes. Building relationships with you all is something I cherish and love.

‘Creating Timeless Staple & Statement Pieces. Minimalist Aesthetics, Elevated Detailing and celebrating Versatility’

Designing & Creating Pieces for everybody, keeping capsule wardrobe, product versatility and premium quality in the forefront of our minds. 

Operation is forever changing, each drop is limited with no guarantee of a restock. You just never know…

Another thing you might not know about Operation is the naming process for our products.

Our products are named after someone who has a special place in my heart or the name has a story behind it.

Anyway enough from me, but I am so so so so grateful for all the ongoing love & support.

Seeing all of you wearing Operation pieces is something I will never get over & a feeling that I can't explain.

& that’s all for now

Love always,

Georgia xx

Operation