Operation is a small business based in Melbourne which launched in February 2024 and is still currently operating as a one woman show…

My goal for Operation is to build a brand that people love & feel confident in, whilst also building relationships with you all - something I cherish and love. 

‘Creating both staple and statement pieces to cater for everyone & all occasions.’

My intention is to cater for everyone. This entails versatility and being affordable which is another defining factor of Operation. 

Operation is forever changing, each drop is limited with no guarantee of a restock. You just never know… 

I want to create clothes that you love and feel confident in, always keeping them at a fair price so you aren’t burning a hole in your pocket to rock it <3 

Another thing you might not know about Operation is the naming process for our products. 

My products are named after someone who has a special place in my heart or the name has a story behind it. 

Anyway enough from me, but I am so so so so grateful for all the ongoing love & support. 

Seeing all of you rocking Operation is something I will never get over & a feeling that I can't explain.

& that’s all for now 

Love always,

Georgia xx

Operation.